Tara Jaye Frank
Corporate Culture Advisor
Hallmark Cards Inc.

Tara Jaye Frank is corporate culture advisor for Hallmark Cards Inc., a newly created role. Frank works part time, collaborating with executives to strengthen the corporate culture and enable Hallmark’s long-term success. She is founder and CEO of TJF Career Modeling LLC, helping leaders, groups and companies define their vision and develop strategies to advance their culture and leadership goals. Frank previously chartered and led Hallmark’s Multicultural Center of Excellence, whose work inspired a more holistic approach to leveraging culture as an innovative path to relevance. Frank joined Hallmark as a greeting card writer in 1996. At the time of her promotion to executive management a decade later, she became Hallmark’s first black female vice president and the youngest person to rise into senior leadership in Hallmark’s history. Frank has been featured in Diversity Woman magazine, Racing Toward Diversity magazine, Uptown Professional, PGA magazine and MediaPost, and is frequently republished in expert leadership blogs. She has spoken across the country on a variety of topics, including vision, inclusion as a business driver, emotional intelligence and advancing women. She has also functioned as a knowledge partner for Working Mother Media. Frank’s first book, Say Yes: A Woman’s Guide to Advancing Her Professional Purpose, was written as a practical guide to crafting a career that leaders can achieve. She holds a bachelor’s degree in English from Spelman College in Atlanta and is a member of Delta Sigma Theta Inc. and The Executive Leadership Council.